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"Implementation: CARRY OUT, ACCOMPLISH; especially : to give practical effect to"
Nick Montfort, Scott Rettberg
 Press Kit
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Exhibit Duration: January 01 - January 31, 2005
Location: Slought Foundation Storefront
Reception: Tuesday, December 28, 2004
Exhibition Openings Series
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Jean-Michel Rabaté, Aaron Levy
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Slought Foundation presents "Implementation: CARRY OUT, ACCOMPLISH; especially : to give practical effect to," a storefront display by new media authors and theorists Nick Montfort and Scott Rettberg from January 1 - January 31, 2005, that proposes a new culture of writing in the public sphere. In conjunction with the opening reception for the storefront display, "Ubu meets Gertrude (Towards A Post-textual Avant-garde)," a public conversation, has been organized for December 28, 2004 from 8:00-9:30pm, and will feature Johanna Drucker, Christian Bök, and Jean-Michel Rabaté in conversation with "Implementation" authors Nick Montfort and Scott Rettberg. More information on the conversation is available here:
http://slought.org/content/11259/
Implementation is the first novel-length work of fiction to be published and distributed on stickers. Implementation is both a work of fiction and a work of art. Implementation is a novel about the peripheral effects of the war on terror, psychological warfare, American imperialism, sex, identity, and the idea of place, and an art project that borrows from the traditions of net.art, mail art, sticker art, conceptual art, situationist theater, serial fiction, and guerilla viral marketing. Both Montfort and Rettberg have written electronic fiction in the past, and see the sticker novel as one way of connecting ideas of nonlinear narrative and interactivity with printed texts in physical space.
On the Implementation website (http://nickm.com/implementation), readers can read and download .pdf files installments of Implementation. Each serially released installment consists of 30 individual texts printed on 3 sheets of stickers, and the completed novel includes 8 installments. Participant readers can then print the installments on standard shipping labels, and adhere the stickers wherever they choose. Many readers then photograph the sticker placements, and email those photos back to us. In addition to the texts, the website includes over 1,000 photographs of sticker placements at a variety of locations in the U.S. and Europe. The act of situating the chunk of story in a distinct physical place (examples include a war protest in Chicago, the lobby of the British Museum, the entrance to the New York Public Library, and an abandoned Soviet sports structure in Tallinn, Estonia) has some interesting effects on its interpretation, and comprises an exciting way for readers to interact with and to help shape the narrative. The first phase of Implementation was completed, and all 8 installments published on the website, as of November 2, 2004. All downloadable installments and photos of sticker placements are freely available through the project website.
Implentation
1 : CARRY OUT, ACCOMPLISH; especially : to give practical effect to and ensure of actual fulfillment by concrete measures
2 : to provide instruments or means of expression for
Nick Montfort is coeditor of The New Media Reader (2003, MIT Press), author of Twisty Little Passages: An Approach to Interactive Fiction (2004, MIT Press), author and programmer of interactive fiction (Ad Verbum, Winchester's Nightmare) and coauthor of several Web-based electronic literature projects (Unready.net, 2002: A Palindrome Story, The Ed Report). He is a Ph.D. student in computer and information science at the University of Pennsylvania.
Scott Rettberg is assistant professor of Literature at Richard Stockton College of New Jersey, where he teaches New Media Studies. Rettberg is a coauthor of The Unknown, and is the cofounder and served as the first executive director of the Electronic Literature Organization.
To Cite this Page using MLA Style:
Nick Montfort, et al. "Implementation: CARRY OUT, ACCOMPLISH; especially : to give practical effect to." Slought Foundation Online Content.
[28 December 2004;
Accessed 7 September 2008]. <http://slought.org/content/11261/>.
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